A history of
Admiral Insurance, founded in 1993,
provides a wide range of insurance products while maintaining their strategic
mission within the marketplace. Known originally as a car insurer, the company
now offers life insurance, home insurance, travel insurance, motorbike
insurance, van insurance, pet insurance, and car warranties. Despite this
diversification, the company looks to maintain the ideals that have always made
them a leader in the car insurance category.
The Admiral Car Insurance Mission
Unlike many major insurance companies,
Admiral does not simply target drivers that have been historically classified as
safe. Rather, Admiral wanted to find those drivers that have traditionally been
forced to pay the highest premiums and offer them a superior alternative. Some
of the drivers in the group of high-premium payers include young drivers, those
who reside in various hight-risk cities, and the drivers of performance cars.
Often the customers Admiral serves fall in to more than one of these
classifications. The mission of Admiral and its affiliates is to provide these
drivers with cost savings without sacrificing quality.
In the other areas of insurance that Admiral cover, the company seeks to promote
the same mission. Finding homeowners and van or motorbike owners, for example,
that are typically overcharged and underserved, the company seeks to be an
alternative provider. The company has achieved its current level of success by
providing a similar or better product and a more competitive price.
Major Product Offerings
MultiCar Insurance ? Admiral
differentiates itself from other carriers by allowing its customers to place
multiple cars on the same policy. This is different than the traditional method
of offering a discount simply for insuring a second car on a second policy. By
using the Admiral approach, an entire household can benefit. As long as the
multiple vehicles to be insured are registered at the same address, there are no
limitations on the relationship between the owners. Those taking advantage of
this offering range from spouses, to house mates, to single individuals who own
Home Insurance ? Recognizing the importance of one's home, Admiral provides
multiple options for home insurance. Product offerings include buildings
insurance, contents insurance, or combination insurance to cover both buildings
and contents. The company understands that nobody plans to exercise their home
insurance policy, but that in the event that they do, it must simply work
properly. At this time in one's life, the inconvenience of a difficult insurer
is the last thing that one needs added to already difficult circumstances.
Travel Insurance ? Admiral's travel insurance products are designed for
individuals who wish to protect themselves against possible mishaps they may
occur away from home. Covered activities include scuba diving, skiing, and other
intense activities that may result in serious injury. This product has multiple
options for coverage as well, including: annual travel insurance, single trip
insurance, wintersport insurance, golf travel insurance, cruise insurance and
backpacker insurance. Understanding that the needs of every individual are
different, and in keeping with its mission to help customers manage cost,
Admiral offers these options to ensure that one gets specifically the coverage
that is most appropriate. Each of these travel insurance based products gives
the insured the peace of mind of 24 hour access to emergency care, and
high-level coverage for both medical expenses and personal accidents.
Pet Insurance ? For most, a pet is another member of the family whose care
should not be sacrificed. Admiral understands, however the vet bills can mount
quickly if one is not adequately protected. This can force difficult decisions
between managing the price of treatment relative to managing the care of a sick
or injured pet. To eliminate this dilemma, Admiral offers three levels of pet
coverage that can allow a pet owner to focus on the health of his or her pet.
Each level includes coverage of a set amount of vet bills, cover against the
accidental death of one's pet, public liability coverage, and access to Vetfone
(an advice line staffed by veterinary nurses). Higher levels of services
increase the amounts of each of these benefits and add cover against stolen or
Motorbike / Van Insurance ? The needs of those who ride motorbikes or drive vans
are different from those of other drivers. This is another group that has been
traditionally been overcharged for basic coverage and that has been identified
by Admiral as falling within their target customer group. Motorbike insurance is
offered at three levels: third party only, third party fire and theft, and
comprehensive. Van insurance is available at multiple levels as well: courier
insurance, small van insurance, and transit van insurance ? each is suitable
commercial coverage for one's specific needs. Understanding that the needs of
these drivers are unique, Admiral strives to meet their individual needs.
Car Warranty ? The car is one of the most significant investments that you make,
and is often responsible for a significant portion of your income. With the
escalating costs of maintenance, and the rising rates being charged by competent
garages, taking steps to manage these expenses is a sensible precaution. This
shift has made having a comprehensive car warranty closer to a need than a sound
judgment. Once you purchase a car warranty, if your car breaks down because of
the malfunctioning of any covered part ? mechanical or electric ?the warranty
will cover the cost. This coverage includes the labour costs of making the
repairs as well.
Overall, Admiral has worked hard over its nearly twenty-year history to provide
excellent products and services to its customers. Having identified that a large
segment of the population was routinely paying heightened premiums, in excess of
what was necessary, Admiral and its affiliates have created products to help
consumers manage these costs. At a time of economic uncertainty, when managing
costs has never been more important, making sound decisions as to vital service
providers is critical. Choosing Admiral gives you access to an established
enterprise that has honed its expertise in comprehensive coverage options.
Before making any final choices on an insurer, Admiral should be included in a
consideration based on multiple criteria, each of significant importance.
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